Past and present reports of key tourism performance indicators in Nova Scotia, including:
While overall visits to Nova Scotia from January to September were down two per cent, there have been some bright spots during the peak season as a result of marketing efforts in Ontario and Quebec.
The Take yourself there marketing campaign promotes Nova Scotia as the perfect road trip.
Our road visitation from June to September – when 50 per cent of our visitors are coming – was up one per cent overall. Road travellers from Ontario were up 12 per cent and road traffic from Quebec in the same period was up two per cent.
Visits from the rest of Canada decreased this year, and visits from the US continue to be soft.
Visits by air were down six per cent year-to-date, partly due to aircraft moving from Nova Scotian to Western routes. Air traffic at Halifax Stanfield International Airport was down two per cent to the end of September.
Overseas visits make up about three per cent of Nova Scotia’s annual visitors. So far this year, there has been an overall decrease of eight per cent, or 4200 visitors, compared to 2012. During the peak season, from June to September, we welcomed approximately 3000 more visitors from the UK than last year; results from Germany were flat.
One of the goals of the tourism strategy is to, at least, maintain room-nights sold outside of Halifax at 2012 levels. To the end of September, overall room-nights sold in the province were down one per cent. Outside Halifax, results were up one per cent year-to-date, and up three per cent during the peak season.
Accommodations results varied between regions during the peak season – the South Shore was up nine per cent, largely due to the return of White Point Beach Resort. Yarmouth and Acadian Shores region was up one per cent, the Eastern Shore was up four per cent, Cape Breton up seven per cent, while Halifax Metro was down four per cent. The Bay of Fundy and Annapolis Valley region was down three per cent and Northumberland Shore was down one per cent.
2011 Tourism Industry Facts Brochure (pdf published 2013)